I help brands grow profitably with Google Ads & precision tracking.

Every dollar you spend tracked, optimised, and working harder than the one before it.

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Ad Spend Managed
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Avg. ROAS
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Projects Delivered
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Client Retention
Response within 1h 120+ projects delivered 5-star rated
Abdul Malek
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Six services. One outcome

Profitable growth. Every service I offer feeds into one goal turning ad spend into measurable, scalable revenue.

Tracking & Reporting

GA4, Meta Pixel, Conversions API, and GTM set up so every number you act on is one you can actually trust.

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Research & Strategy

Keyword research, audience mapping, competitor analysis, and a channel strategy aligned to your margins not vanity metrics.

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Ads Setup & Management

End-to-end Google Ads management across Search, Shopping, PMax, Display, and YouTube built for sustainable ROAS.

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Landing Page Optimisation

Faster pages, sharper copy, and conversion paths designed to turn paid traffic into customers not bounces.

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AI Video & AI Creative

AI-generated promotional videos and static designs engineered for performance more variations, faster turnaround, higher CTR.

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Audit & Action Plan

A deep, no-fluff audit of your Google Ads account and tracking setup followed by a prioritised action plan you can execute.

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Proven Google Ads Expertise.

10+ certifications across Google Skillshop. Every platform I recommend is one I'm officially certified and actively practising on.

Trusted by founders &
marketing teams.

Real results from real clients. Not cherry-picked just the ones who said it best.

The Process

How we work together.

A framework to take you from scattered campaigns to a thriving, profitable ad operation.

1
Step 01
Discovery Call

Free 15-min call to understand your goals, current setup, and whether we're a good fit before any commitment.

2
Step 02
Research & Build Strategy

Full account audit, keyword and audience research, tracking validation, and a channel strategy built around your unit economics.

3
Step 03
Tracking Setup

GA4, GTM, and Conversions API configured properly so every conversion signal is clean and trustworthy before a single dollar is spent.

4
Step 04
Build Foundations

Campaigns built from scratch or restructured around the right match types, intent signals, and product profitability data.

5
Step 05
Setup Ads & Manage

Weekly optimisation on bids, audiences, creatives, and negatives with clear reporting on what changed and why.

6
Step 06
Maximise & Scale

Once unit economics are stable, scale to new campaigns, audiences, and budget levels with confidence not guesswork.

Latest from the blog.

Paid media insights, tracking teardowns, and strategies that actually move metrics.

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Common questions.

Most accounts begin showing improvement within the first 2–4 weeks as bidding algorithms learn from cleaner data. Significant ROAS improvements typically appear within 60–90 days depending on spend level and account history.
I work with brands spending $5K/month upwards. The sweet spot is $10K–$100K/month where data is sufficient for smart bidding and there's real room to scale profitably.
Retainers start from $1,500/month depending on the scope of services. Book a discovery call and I'll provide a clear breakdown based on what your account actually needs.
I charge a flat monthly retainer, not a percentage of spend. This means my incentives are aligned with your results not with getting you to spend more.
Absolutely. Book a free discovery call and I'll walk through a real account audit live so you can see exactly how I approach diagnosis, prioritisation, and execution different from the standard agency playbook.

Weekly paid media & analytics insights,
delivered Sundays.

Tracking breakdowns, attribution strategy, and account teardowns. One email. No fluff.