Find every leak. Get a clear path forward.

A deep, no-fluff audit of your Google Ads account and tracking setup followed by a prioritised action plan you can execute yourself or hand to a team.

Response within 1h 120+ projects delivered 5-star rated
What You Get
Google Ads account review
Tracking & conversion validation (GA4, Pixel, CAPI, GTM)
Landing page evaluation
Competitor benchmarks
Written audit report with prioritised action plan
+ more included below
$2M+
Ad Spend Managed
4.2x
Avg. ROAS
120+
Projects Delivered
95%
Client Retention

Everything in one package.

Google Ads account review
Tracking & conversion validation (GA4, Pixel, CAPI, GTM)
Landing page evaluation
Competitor benchmarks
Written audit report
Prioritised 30/60/90-day action plan
60-minute debrief call to walk through findings
Keyword, audience & spend analysis with quick-win opportunities

This is for you if…

You suspect wasted spend but can't pinpoint where
Inherited an agency account and need clarity fast
Considering a rebuild but want a second opinion first
Your in-house team needs an impartial external review

A proven process.

1
Access & Briefing

Read-only access requested to your Google Ads, GA4, and GTM accounts. A short 20-minute briefing call to understand your goals, current concerns, and what decisions you need the audit to inform.

2
Deep Audit

3–5 days of structured review across every campaign, ad group, tracking layer, landing page, and conversion path. Every issue documented with evidence, not just flagged.

3
Prioritised Findings

All issues ranked by revenue impact not just technical severity. You see exactly what to fix first, what can wait, and what to ignore entirely. No overwhelming list of 40 things to do.

4
Written Action Plan

A clear, jargon-free document you can execute yourself, pass to your in-house team, or hand to any agency. Includes a 30/60/90-day roadmap with specific, actionable tasks.

5
Debrief Call

A 60-minute call to walk through every finding together. You ask questions, we explain the reasoning, and you leave with complete clarity and zero guesswork about what to do next.

Your written report in detail.

The audit report is a structured, actionable document not a vague list of observations. Here's exactly what's inside.

Written Audit Report Contents
Account Health Scorecard
Rated across structure, targeting, bidding, creative, and tracking. Clear pass/fail grades with explanations.
Tracking Gap Analysis
Every missing or broken conversion event flagged with the exact fix needed no guesswork.
Wasted Spend Breakdown
Budget going to wrong campaigns, keywords, audiences, or placements with estimated monthly loss.
Quick Wins List
Fixes you can implement within 48 hours that will have an immediate, measurable impact.
30/60/90-Day Roadmap
Prioritised by revenue impact. Clear sequence of what to tackle each month with expected outcomes.
Competitor Benchmark
How your account structure, bidding, and creative compares to industry norms for your category.

What you walk away with.

Total clarity on what's broken, what's working, and what to do next
A plan you can execute internally, with me, or with any agency
Often pays for itself in the first month of fixes

Know exactly where you stand.

I take on a limited number of audits each month. Book a free 15-minute call to check availability.

No contracts 15-min free call No commitments

Weekly paid media insights,
delivered Sundays.

Account teardowns, tracking fixes, and strategy breakdowns. One email. No fluff.