From curiosity to expertise.
I started in digital marketing 7+ years ago asking one question: how do you turn clicks into customers?
The answer, I learned, almost never lives in the ad itself. It lives in the tracking, the landing page, the offer and the willingness to read data honestly instead of just reporting what looks good. That realisation changed everything about how I approach paid media.
I've managed over $2M in ad spend across Google and Meta, working with eCommerce brands, SaaS companies, lead-gen businesses, and local service providers. I've inherited broken accounts, rebuilt them from scratch, and watched revenue follow every time the fundamentals were right.
Today, I combine data-driven strategy with AI-powered creative to help brands scale profitably. Whether it's setting up bulletproof tracking, building high-converting campaigns, or producing AI video ads I focus on one thing: making every dollar of ad spend count.
I'm not just certified I'm battle-tested. Every strategy I recommend is one I've used, measured, and refined on real accounts with real budgets. Not borrowed from a course.
